Chief Temptation Officer and Founder
Sarah

Keen baker and coffee connoisseur Sarah Hilleary created B-Tempted to provide amazing treats for those, who like herself, have a gluten intolerance. Aiming to not only satisfy her own refined palate but others too, Sarah started B-Tempted from her home kitchen, working hard to create an incredible range of cakes to rival any gluten based treat. Today, B-Tempted’s cakes are still handmade and are sold in world-famous stores such as Harrods and Fortnum & Mason.

Favourites: Our Madagascan Van illa & Flaked Almond Friand and Flourless Classic Brownie

Chief Temptation Officer and Founder
Jade

The newest member of the B-Tempted team, Jade is excited to be taking the marketing reigns (and possibly even more excited to now be surrounded by so many cakes) and is on a mission to tempt everyone with our treats. 

Loves: Our Flourless Chocolate Brownie with Chilli
Head Flavour Maker
Eric

Bringing a professional chef’s expert palate to the plate, Eric has worked with Sarah to source the finest ingredients and ensure that B-Tempted’s treats are truly mouth watering. Experienced in Michelin star restaurants, Eric’s expertise has proven vital in developing the most tempting ‘classic with a twist’ flavour combinations.

Can't resist: Our Raspberry, White Chocolate & Pistachio Friand

Head Flavour Maker
Lou

In charge of making our graphics look as good as our cakes, Lou does an amazing job of driving our creative vision.

Favourite treat: Our White Chocolate & Rose Friand