Free shipping on UK orders over £20 Free shipping on UK orders over £20, click here for our delivery page for more information.

Bakery News

B-Tempted in the Dragons' Den, see how founder Sarah fared.

B-Tempted in the Dragons' Den, see how founder Sarah fared.

Who tuned in to BBCTwo at 8pm on Sunday 15th October?


With delicious hand baked Gluten Free cakes that are taking the UK by storm, see what awaited B-Tempted’s founder and Chief Temptation Officer Sarah Hilleary in the Dragons' Den.

Earlier this year, armed with a lot of freshly baked cakes, I walked into Dragon’s Den to pitch B-Tempted Gluten Free to the fearsome five dragons, in front of a full TV crew and lots of hidden cameras!

To say the experience was daunting would be an understatement, but at the same time it is something that I have always wanted to do; and so with a B-Tempted Temptation Officer at my side, I had a lot of fun and managed to walk out alive. 

Going into the Den had to be one of the most challenging moments of my life. Whilst we spent a lot of time preparing for it, it was overwhelming to walk out of the lift and seeing 5 hugely successful iconic entrepreneurs in front of me. Together they are worth close to £1bn between them. The silence, the lights, the huge camera crew to one side; and the knowledge that every move and word was being recorded the moment you walked onto the set from lots of hidden cameras!

A lot of the encounter was edited out -- it was a pretty intense grilling, and the end result was tense, and amusing at times (if I do say so myself!)

I was so thrilled that there were great comments from all of the Dragons---> they loved the taste and the brand. It's safe to say that B-Tempted left its mark on all of them. 


I was thrilled to have walked away with an offer from Tej! I have so much respect for him. He is a great Dragon- as the CEO of Vitabiotics with a combined Group revenue of over £300m, he certainly knows how to grow an FMCG business!


Click here to buy our cakes and here to sign up to our mailing list.


Lots of love,



Mailing List >>

Buy B-Tempted Cakes >>


Watch it again on BBC iPlayer!


Leave a comment